In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

5 days ago · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.

•Segmentation: The first step is to divide the market into distinct groups based on shared characteristics. •Targeting: After identifying the segments, the next step is to evaluate and select which segments to …

Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs.

Market segmentation is a cornerstone of modern marketing strategy. Instead of treating all customers the same, businesses group individuals into segments that exhibit similar preferences or behaviours.

Aug 19, 2025 · Our customer segmentation guide will teach you what it is, why you should implement a strategy and how to build a plan that will help campaigns soar.