Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

The AMA Media Kit Template is a document-based resource designed to help marketers present a concise, compelling overview of their brand’s value to Create a professional, branded media …

Aug 25, 2025 · Is Marketing the Right Major for You? Marketing can be a great fit if you want a dynamic career that combines strategy, analytics, and creativity. It’s best suited for students …

The AMA Sample Style Guide Template is a document-based toolkit designed to help marketing teams and organizations formalize their brand guidelines. This Build a cohesive brand identity …

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Sep 9, 2025 · This Journal of Marketing study highlights the role of conceptual research in tackling unprecedented changes in the marketplace, and it provides a practical guide to crafting …

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Established in 1937, the American Marketing Association (AMA) has consistently upheld a dedication to advancing excellence in marketing. In 1981, this commitment led to the creation …

Articles Our collection of industry articles offers a wealth of knowledge on the dynamic and ever-evolving field of marketing. Whether you’re a seasoned marketing professional or just starting …