As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

The CMO’s role is not to chase every new technology, but to design organizations capable of learning faster and executing ...

January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...

For years, Menards turned its "11% off everything" rebate into a signature draw for bargain hunters. Now that marketing hook ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

According to health and wellness group, David Lloyd Clubs, 'bio-syncing' your workout routine is going to be a top trend in ...