At Target Corporation, where 2019 comparable sales growth at 1,800+ stores was 3.4% and digital sales growth was 29%, the competition never seems far away. Buffeted by Amazon and Walmart, Target has ...

Target wants to transport “Stranger Things” fans to the fictional town of Hawkins, Indiana, through retail activations and an ad campaign celebrating the fifth and final season of the hit Netflix ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...

Marketing a business to a niche target audience is like buying peanut butter. To market successfully, you must reach the right people, which involves first figuring out who those people are and then ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...