Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

There's a fledgling aviator out there who will likely be getting an aviation video game this holiday season. Your mother ...

The following article was posted on the Knowledge@Wharton website on February 11, 2014. In 2011, a game called Foldit caused a sensation by solving a decades-old scientific mystery in just three weeks ...

In a world where the majority of children spend hours a day playing computer or console game, researchers are starting to utilize those habits for the better. The use of gamification -- using game ...

With the new year approaching, millions of people will turn to apps to help them get fit, save money or learn something new.

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it's one that's becoming ...

Gamification in healthcare is gaining momentum, with attempts to apply gaming principles to improve patient clinical outcomes. This trend establishes the need for a “digital practitioner” who channels ...

In 2011 there was a loud buzz about gamification — the use of game elements such as point systems and graduated challenges for activities not usually considered games. An online game called Fold.it ...

In an era of dwindling attention spans and relentless digital noise, brands face an uphill battle to capture — and keep — consumer interest. Traditional advertising no longer cuts it; passive ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

We demonstrated that our long-term bet on product innovation, modern technology, and regulated markets can scale very ...

If gamification changed the game for brokers and traders alike, smart gamification opens the door to infinitely more ...