Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Ulta Beauty, the $12.1 billion beauty specialty retailer, on Oct ...

The retailer surprises shoppers with extra-early savings on hundreds of this season's most popular gifts. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or service ...

During the first half of 2025, consumers flocked to Ulta.com and Sephora.com to stock up on their beauty faves and several brands stood out, according to data from Navigo Marketing sourced from ...

Beauty fans rejoice: Ulta's Black Friday sale is here. Luckily for shoppers who already have their Black Friday hands full, the beauty supplier will also be hosting a special Cyber Monday event come ...

Peach & Lily's Glass Skin Discovery Set is the perfect last-minute gift for the skincare lover in your life. The set comes with everything your loved one needs to achieve glowing glass skin and try ...

Ulta Beauty will increase the store count by 4% in 2025, and the lower valuation makes share buybacks more effective. Ulta lost market share for the first time in 2024, but the company is addressing ...

A 75% off storewide clearance sale at a soon-to-be-shuttered Ulta location appears to have sparked speculation that the beauty store is going out of business. Like with Chipotle back in April, the ...

Ulta Beauty ended 2023 on an underwhelming note, with flaws in its print, including lackluster guidance, low comparable sales, and a questionable international expansion strategy. ULTA stock recovered ...