Ever wonder how The New York Times shortens its links on Twitter to “nyti.ms,” followed by some combo of letters and numbers? If not, maybe you should. In 2010 social media traffic to news sites ...

What’s the best URL shortener you can use? The answer for many of you was probably goo.gl for quite a long time now, but at the end of March this year Google announced its plans for shutting down ...

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

Google has given the Google URL Shortener service its own website over at goo.gl. The search giant says it launched the site because users were asking for a direct way to use the service. Google wants ...

Just when you thought that the great shortener wars of 2009 had come to an uneasy calm, we may have just uncovered a new, yet unlaunched competitor that wants to upset everything.

Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

Google’s URL shortener just opened up to the public, with a standalone site. Launched last December, Google’s Bit.ly competitor, Goo.gl can now be used for any links on the web. And Google promises ...

TinyURL is an online URL shortener service. It takes a long link that may be many dozens of characters in length, and it turns it into a relatively tiny link. The shorter link is easier to handle, but ...

Everybody spies on everybody on the internet, right? News organizations monitor users’ behavior on their sites to find out which articles do well and where visitors come from. Marketers and social ...