When it comes to reading academic research reports in the behavioral sciences, I'm no different than anyone else. I often find myself thinking "what is the point?" Reading academic papers is not ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

Writing is tricky. It's difficult for anyone to maintain the awkward waltz between our thoughts, our writing implements, and the words on the page. So one can only imagine the chaos that can result ...

Undergraduates need them for graduate-school applications; PhD students and postdocs use them to apply for fellowships and jobs; senior scientists often have to have them to apply for awards and ...

Write the story that you most want to read. Which, yeah, for the majority of us means a story about a giraffe and a fireman who are best friends, and the fireman hangs out in a tree so that he can be ...