Historically, public opinion surveys have relied on the ability to adjust their datasets using a core set of demographics – sex, age, race and ethnicity, educational attainment, and geographic region ...

Few successful companies or government bodies make impulse moves. While that may frustrate those who want instantaneous results from a public program or the immediate expansion of product purchasing ...

Businesses often perform research to identify consumer buying habits and preferences. It's rarely possible to study all consumers in particular population segment, which means business researchers ...