The typical Target shopper visits every two to three weeks — about 23 trips per year — and buys 7 products for a total cost of about $49 per trip.

(By Bob McCurdy) I recently came across a 2015 Google/Ipsos MediaCT study that concluded 40 percent of all baby-product purchases came from households without children. To say that this statistic was ...

Multitasking parents and mobile millennials, or young adults, are the most active mobile Internet users, comprising two-thirds of the mobile Internet user population as a whole, according to a study ...

The common wisdom is that empty nesters are selling their homes and moving into luxury rental or condo multifamily housing so they can access a maintenance-free lifestyle. Think of the implications if ...

In a broadcast spot from Target’s new “Vibes, TargetStyle,” campaign, a woman slips Tabasco sauce into a black-and-white clutch purse that’s new at the chain this fall. It’s a “cultural clue” that ...

A few requests, tech world, now that I know I’m your target demographic: • Please, no more pink phones/camera/power tools • Let’s cool it with the sexist ads • Credit where credit is due • If they’re ...