Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment, making informed, data-driven decisions has become a ...

Nishith Rastogi is a Founder & CEO of Locus, a leading-edge technology company helping 300+ global enterprises gain excellence in logistics. In the retail world, apart from product price and selection ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

Retailers like Kohl’s are learning the hard way that financial spreadsheets may drive boardroom decisions—but they don’t drive consumers into stores. Over the past five years, Kohl’s steadily ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

Offline retailers can benefit greatly from this kind of information, especially since the right kind of data can even help businesses save money–something of vital importance in our current economic ...

The next time you buy something in-store or online, pay close attention to the process. Chances are, the transaction is ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

AI boosts loss prevention and investigations by automating alerts, speeding up video searches, and enabling smarter evidence-sharing with law enforcement. Intelligent automation (IA) enhances security ...