CHANTILLY, Va.—BIA Advisory Services is forecasting a strong U.S. local ad market in 2022, growing by 10.1% to $161.5 billion as mobile advertising spending surpasses direct mail for the first time ...
Post pandemic time spent on mobile devices has grown substantially led by e-commerce, gaming, podcasting and TikTok. As a result, mobile for the first time is expected to surpass Direct Mail in local ...
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