“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Streaming is attracting more and more of TV ad spend. Over the past couple of years, major TV networks, ...

NEW YORK—Nielsen has announced that it will enhance its National television measurement in ways that will provide more granular data and allow audience estimates to be based on individual ads rather ...

NEW YORK, Nov. 22, 2021 /PRNewswire/ -- Nielsen (NYSE: NLSN) announced that it will enhance its National television measurement by measuring viewing in a more precise manner, allowing for a future ...

Nielsen said an anticipated cross-platform measurement product will hit the market Jan. 11 in a news release. Nielsen One Ads promises a consistent and deduplicated view of ads across linear TV, ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs ...

Talk to anyone in the TV business these days and they’ll tell you that the shift to streaming is all but inevitable and with the launch of so many new services this year, the boom in streaming-only ...

Businesspeople need to demand more from machine learning so they can connect data scientists’ work to relevant action. This requires basic machine learning literacy — what kinds of problems can ...