Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

Loyalty programs aren’t what they used to be —but retail experts say these six put the customer first instead of simply ...

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

American Express has announced upcoming changes to Platinum card lounge access, effective Jan. 1, 2027. Cardholders will be ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Culver’s last month joined the loyalty program world, having been one of the few large limited-service burger chains to not ...

The deal gives the online ordering giant a loyalty product that integrates directly with its other services. It has been much ...