The human eye can see millions of colors — but no eyes have ever before beheld “olo.” Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of researchers ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color. When you purchase through links on our site, we may earn an affiliate ...

When it comes to appearances, the universe is a tricky place. Visible light occupies merely a sliver of the electromagnetic (EM) spectrum. To study the cosmos in its entirety, scientists must peer ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Animals see differently than humans. Cats can navigate low-light environments, but what about their perception of color?

The mesmerizing colors of human eyes—from deep browns to vibrant blues, subtle greens, and rare ambers—result from intricate genetic factors that influence melanin production in the iris. This same ...