Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Marketing is all about reaching the people interested in buying your products and services. What better way to reach those individuals than advertising on the most popular search engine? Among ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

This in-depth post covers every detail of managing Google Shopping for brands that have only one of each product and how to find success. Google Shopping is a Google Ads product that allows ...

In today’s digital world, entrepreneurs and small business owners often explore multiple revenue streams as part of their online marketing plans. One of the most popular options is Google’s AdSense ...

Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...