Customer experience sounds lovely - but a great customer experience is hard to achieve. A recent Altimeter report fleshes out four customer experience archetypes. Here's what companies can learn from ...

Whether it’s running shoes, lawn mowers, cosmetics, accounting services, or bulletproof glass — B2C and B2B brands must inspire their target audiences to feel trust and connect on a visceral level.

For years, I have sold computers in big box retail. While I see a wide array of customer stereotypes throughout the entire year, the holiday season brings them out, full throttle. Dealing with certain ...

If you have been following my “early adopters trilogy”, you might recall I first introduced a simple test for determining when you are ready to start pitching your product to its first customers, the ...

The global BPO was named the Global No. 1 leader in AI & Analytics and Social Media CX Services, as well as the No. 1 Leader across Europe & U.K. in all four categories of the 2021 Quadrant Reports ...

Opinions expressed by Digital Journal contributors are their own. Building lasting success in business takes more than a groundbreaking product or a perfect pitch deck. The secret often lies in ...