Isaac R. Mansell ’26, a Crimson Editorial editor, is a Statistics concentrator in Kirkland House I’m seated in Sanders Theatre during an Economics 10B: “Introduction to Macroeconomics” lecture and my ...

Cold calling is a sales strategy that involves phoning a potential customer unsolicited in the hopes of getting them to buy your goods or services. Granted, cold calling isn’t always the most popular ...

Your goal should be to eliminate “cold calling” from your vocabulary and replace it with your preferred term. Like public speaking, most people put cold calling in the category of items they abhor. I ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. If you’re anything like me, your phone rings all day with ...

In an era dominated by chatbots, automated sequences and AI-generated copy, an unlikely contender is reclaiming its throne in B2B sales: the humble telephone. Cold calling, once dismissed as archaic ...