Naming a brand may be one of the most complex things you ever do. What you decide can directly impact how well a market responds to a specific product or service and can greatly lead to either the ...

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy.

Simplifying the site selection and lease negotiation process for new franchisees is one of the most strategic ways ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...

In an era where TikTok can turn a midlist novel into a bestseller overnight and readers spend as much time scrolling through author Instagram stories as they do turning pages, the mystique of the ...

The marketer is recentering on sports as its North Star while reducing a reliance on promotional activity and paid traffic. Nike for the past year-plus has worked to address an overswing toward direct ...