A key component of behavior change is the brain’s reward system, which consists of neurons in the different regions of the brain communicating to one another using dopamine, the feel-good chemical ...

Scooter’s Coffee story underscores a broader lesson for QSR leaders: loyalty can’t be static. It has to move as quickly as ...

Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. A new theory aims to make sense of it all. Source: César Rincón/Flickr ...

Researchers discover that the phosphorylation of a newly identified protein kinase substrate downstream of the dopamine signaling pathway regulates the brain reward behavior. The nucleus accumbens, ...

A behavior chart is a type of reward system for keeping track of a kid's actions and choices that you like. It is one way to reinforce the good behavior a child displays and encourage patterns that ...

In a study of alcoholics who entered treatment for drinking, those who stayed sober for at least one year had the same levels of key biochemical indicators of brain health as non-alcoholic controls at ...