We like to think that we’re untethered from the shackles of ambient marketing, that corporate logos aren’t as deeply embedded in our psyches as our own mothers’ faces. Ha! Direct your eye, dear reader ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Entrepreneurs love logos. And why not? A professionally designed corporate logo says to the world that “we’ve arrived” and are ready for serious business. But it can cost big bucks to make a logo that ...

The logo is a symbol of products, companies, projects, which is a very important element that influences images. Aras Atasaygın, a coder and designer, has released " OPEN LOGOS" that distributes such ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Creating your logo might be one of the first things on your mind when ...