You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.
SEO works by helping search engines understand your website content and ensuring it appears for relevant searches. This process involves three key steps: crawling, indexing, and ranking. Search engines use automated bots called "crawlers" or "spiders" to scan websites.
Search engine optimization (SEO) is the process of improving your website to help it appear more prominently for relevant topics when people search using Google and other search engines. For example, SEO helps websites focusing on the term “best coffee makers” appear among the top results.